Ricoma
Industrial Machinery · Regional Strategy + Identity
Context
Ricoma International Corporation is a Miami, Florida-based company specializing in industrial embroidery machinery and technological solutions for the textile industry. As part of its international expansion, Ricoma granted one of our clients the official distribution for Mexico, which required more than just translating existing materials: the challenge was to strategically adapt the brand to the Mexican market and build a solid commercial presence from scratch. Our studio was responsible for developing and implementing the comprehensive launch and positioning strategy for Ricoma Mexico.
Solution
The project ranged from market research and competitive analysis to the development of the positioning strategy, the creation of visual identity, and the production of communication materials. Brand pillars, tone of voice, key messages, and the most effective communication channels to connect with the target audience in Mexico were defined. The result was a solid and coherent brand that reflects the client's innovation and disruptive approach.
Results
Since its launch, Ricoma Mexico has established itself as a relevant player in the national embroidery machinery market. The relationship with the distributor has remained active for several years, evolving alongside the business's growth. The project became an example of long-term collaboration, where strategy, branding, and technology work as a single system.